Vehicles We’ve Worked on:
We build user-friendly, fully optimised and tailored websites for plumbers to help their business grow and succeed. Every site includes essential pages and features designed to convert visitors into loyal customers.
A website tailored to your plumbing business
We create high-performing websites for plumbers that don’t just look good—they drive real results. Whether you're an independent tradesperson or a growing plumbing company, your website should reflect your professionalism, show off your services, and help customers take action fast. That’s exactly what we deliver.
From integrated booking systems to local SEO and mobile-first design, we focus on what matters most: helping you get more calls, more jobs, and more repeat business. Let’s Talk Websites
What are the key reasons plumbers need a website?
Effortless browsing, anywhere, anytime
A sleek, easy-to-navigate website that looks great on any device.
Ensuring that websites for plumbers load fast and adapts perfectly to phones, tablets, and desktops in crucial. With clear layouts and simple menus, visitors find what they need instantly — from services to contact info. A responsive design boosts trust and helps turn visitors into paying customers.
Smart design means your website works as hard as you do.
See Responsive Designs
Words that speak directly to your customers’ needs.
Good content explains your plumbing services clearly and confidently, helping visitors understand exactly how you can solve their problems. From straightforward service descriptions and honest pricing to customer testimonials and FAQs, well-written text builds trust and sets you apart from competitors. It answers common questions, showcases your expertise, and highlights what makes your team reliable and professional. This can include pages such as:
Build confidence with social proof that speaks volumes.
Showcasing trusted logos from industry certifications, partners, or suppliers instantly boosts your credibility and reassures potential clients of your professionalism. Pair these with genuine customer reviews to highlight your reliability, quality workmanship, and exceptional service. Positive feedback and recognisable badges create trust, making visitors feel confident choosing your plumbing business over competitors.
These trust signals not only enhance your reputation but also help convert website visitors into loyal, paying customers who value proven expertise.
See reviews
Custom visuals that bring your plumbing brand to life
Unique illustrations tailored to your business add personality and professionalism to your website. Whether it’s friendly character drawings of your team, mascots, pet illustrations, clear icons for each service, or diagrams explaining complex repairs, custom artwork makes your site memorable and easy to understand. Bespoke visuals help you connect with local customers and stand out from generic, cookie-cutter websites.
These creative touches make your plumbing website both welcoming and professional, turning visitors into loyal clients. See mascots
Bring your website to life with smooth, engaging animations.
Thoughtful animations add polish and professionalism to your plumbing website. From sliders at the top of each page to animated button & icons, subtle movement guides the eye and keeps visitors engaged. Animations help communicate your message clearly, making your site feel modern, dynamic, and easy to navigate. You can also have short video animations to explain services, show how something works, or introduce your team—perfect for building trust and breaking down complex jobs.
Used well, they enhance the user experience and leave a strong, lasting impression.
Explore Our Animations
We specialise in building high-performing, custom websites for plumbers across the UK. Below are real examples of websites we’ve designed and developed — each tailored to reflect the unique branding, services, and goals of our clients. Explore the case studies below to see what we’ve created for plumbers just like you.
We helped Grimsby, Cleethorpes, Caistor, Market Rasen based heating engineers BCA Plumbing & Heating Services upgrade their brand and look
UK Gas Washington worked with us to rebrand their business through online & physical platforms.
High quality boiler installations & servicing Aylesbury
We illustrated iconic landmarks into the website to rebrand AMW Plumbing & Heating
We helped Essex based heating engineers Chelmsford Plumbing and Heating upgrade their brand and look
Expert plumbing and heating services in Surrey
We continuously work with our long term clients Warm For Life maintaining their website, brochures and van designs.
We helped Bournemouth based heating engineers Harbour Heating upgrade their brand and look
We helped London based heating engineers Eco-Gas London upgrade their brand and look
Whilst the royal green and gold colour scheme was important to Jeremy, we also introduced bespoke illustrations.
Get found online and connect with your local community
A well-built plumbing website is just the start—search engine optimisation (SEO) helps people find you when they need you most. From keyword-rich service pages to fast loading times and local SEO, we make sure your site ranks where it matters. Integrated social media links and feeds keep your business connected, trusted, and top of mind.
Together, SEO and social media drive traffic, build trust, and grow your customer base. Discover SEO
We have put some frequently asked questions together which will hopefully provide you with the answers you are looking for on websites for plumbers.
Yes.
Having a professional website for your plumbing business is crucial for your marketing efforts, establishing your brand identity, and gaining your customers' trust.
Additionally, a website enables customers to reach out to you for service requests or inquiries.
The phone book or Yellow Pages no longer exist: people google the service they need. A website - a bespoke, well-designed, branded and informative website - allows you to be found. Help customers find your plumbing business with a shiny, new WigWag website!
Send us a message now to book a FREE consultation to discuss how we can help you.
Remember, you only get one chance to make a great first impression
Websites for plumbers are needed to attract customers and grow their business.
When customers need a leak fixed, they often turn to the internet to locate a plumber. It's important for your business to be easily discoverable and to convey a sense of professionalism, trustworthiness, and expertise.
A thoughtfully crafted website can help you draw in new clients, differentiate yourself from the competition, clearly communicate your services, offer convenient contact options for customers, build your brand identity, and ultimately expand your plumbing business.
If you’re looking for a quote or need a discussion about where to start, get in touch with our team to book a FREE consultation slot.
Good websites for plumbers should do the following:
Ultimately, your plumbing business website should generate leads by providing all of the above! WigWag has decades of experience working with small businesses, plumbers and heating installers to grow and expand their business. Book a FREE consultation call with us and our experts will help you to decide the best direction to take for your business and your budget.
Stand out from the crowd! Have you taken a look at your competitors' websites? Do you see that they tend to have a similar appearance, often featuring stock photos and standard text? ...What about your own site - does it capture attention, look professional, and provide valuable information? Are local customers familiar with your business name and logo? Do you have vibrant and appealing van designs ? s there a charming or playful mascot representing your brand?
Be easily discoverable! Is your website's content optimised for high search engine rankings through SEO ? Do you have specific pages for each of the services you provide? Noticed that many websites for plumbers focuses on their local community, yours should too.
Get new leads! Is your website making a positive first impression on new visitors? Do you maintain an email list of past customers for your email campaigns ? Do you have a brochure to present to potential clients? Are you using promotional postcards to highlight special deals? Are you advertising in local magazines? Are you utilising Google Ads?
WigWag is here to assist you with any or all of these strategies tailored to your plumbing business and websites for plumbers. We collaborate with you over time to help your business thrive and expand.
Brand Identity. Your plumbing business is a brand. What values does it represent? Are you effectively conveying that to your customers? Establish a professional, reliable, and expert image for your business with tailored websites for plumbers, designed just for you.
Details about Services. Your website should make clear the variety of services you offer. Do you install radiators? Do you also offer emergency plumbing services? Different customers want different things! A thoughtfully crafted and organised website will clearly showcase and describe the variety of services you provide.
Professional Reputation. Highlight your professional qualifications and client testimonials while strengthening your online presence with a website that genuinely reflects you and your business location.
Check out websites we have designed for other tradespeople to market their businesses.
Firstly - there isn't a one-size-fits-all solution. To generate leads effectively, we must adopt the mindset of a customer. Many customers turn to Google when looking for heating installers, so having a bespoke website which has been optimised for SEO can help increase leads by improving your search ranking.
And once they’ve found you…
Some customers head to social media and look to engage with local companies. Do you have social media accounts for your business?
Some customers check local print newspapers and magazines for listings and adverts
Some customers rely on recommendations from family or friends when choosing a plumber.
Some customers pick up the phone and make a call to speak with an installer directly. This can be particularly true of older customers that feel less confident making bookings online.
Some customers go with local companies they recognise from seeing your van around the area or local signage.
Let’s create a professional, high-performing website that helps you get more calls, more bookings, and more results.
Get a website quote
