Boost your online presence

Email marketing is a form of direct digital marketing that uses email to promote products, services, or content. It helps businesses communicate with customers, build brand loyalty, generate leads, and increase sales.

Email marketing allows businesses to reach a highly targeted audience in a personalised way. It's cost-effective, scalable, and delivers a high return on investment.

It helps nurture leads, maintain customer relationships, and drive conversions.

A newsletter is a regularly scheduled email sent to subscribers to inform them about updates, news, promotions, or content related to a business, industry, or interest.

It’s often used to build customer loyalty and keep audiences engaged.

At WigWag our design team create a layout to best promote the product or service you wish to focus on, and build the newsletter for the final result.

The frequency of sending newsletters depends on your audience and goals. Common schedules are usually monthly.

It’s important to maintain consistency while avoiding overwhelming your subscribers.

The average open rate varies by industry, but generally, a 15-25% open rate is considered good. Factors like subject lines, timing, and audience segmentation influence open rates.

You can build an email list through:

Subscription forms on your website

Using social media to promote your newsletter

Collecting customer emails when you visit a customer to provide a service

A blog post is a piece of content published on a blog, usually written in an informal or conversational style.

Blog posts can cover various topics, share personal or professional insights, educate, entertain, or promote products and services.

There’s no fixed rule, but blog posts typically range from 500 to 2,000 words.

Shorter posts (300-500 words) are ideal for quick reads, while longer posts (1,500+ words) are often used for in-depth analysis, guides, or SEO purposes.

It depends on your goals and resources. Many successful blogs post 1-2 times per week to maintain consistency, though others may post more frequently.

Quality is more important than quantity, so ensure your posts offer value to readers.

Select topics that:

Interest your target audience
Solve a problem or answer common questions

A good blog post:

Engages readers with a compelling title and introduction
Provides valuable, informative, or entertaining content
Uses a clear structure with headings, subheadings, and bullet points
Includes visuals like images, infographics, or videos

Images are very important as they:

Break up text and make the post more visually appealing
Improve readability and user engagement

SEO (Search Engine Optimisation) is the process of optimising a website and its content to improve its visibility and ranking on search engine results pages (SERPs).

The goal is to attract more organic (non-paid) traffic by ensuring that search engines understand your content and rank it highly for relevant keywords.

SEO: Involves technical and strategic efforts to improve a website’s ranking on search engines, focusing on keywords, site speed, backlinks, and other factors.

Content Writing: Refers to creating written content for websites, blogs, or marketing materials. In SEO content writing, the focus is on creating valuable, keyword-optimised content to rank higher in search results.

SEO ensures that content is discoverable by search engines and can reach a wider audience. Without SEO, even high-quality content may go unnoticed.

SEO practices such as keyword research, meta optimisation, and internal linking help improve a post's visibility and drive organic traffic.

Keywords are words or phrases that people use to search for information on search engines.

In SEO, using the right keywords in your content helps search engines understand the topic of your content and rank it for relevant searches.

A meta description is a brief summary (around 150-160 characters) of a webpage’s content that appears in search engine results.

It helps users decide whether to click on your link. A well-optimised meta description includes relevant keywords and entices users to visit your site.

An SEO audit is a comprehensive evaluation of a website’s optimisation, identifying strengths and weaknesses.

It includes an analysis of technical SEO factors (e.g., site speed, mobile-friendliness), on-page SEO (e.g., keywords, content), and off-page SEO (e.g., backlinks).

An audit helps create a plan to improve a site’s overall SEO performance.

Google My Business is a free tool provided by Google that allows businesses to create and manage their online presence across Google’s services, including Google Search and Google Maps.

A GMB listing helps businesses display important information like their address, phone number, website, operating hours, and customer reviews.

To create a GMB account:

Go to Google My Business.
Click "Manage now" and sign in with your Google account.
Enter your business name, location, and other relevant details.
Choose a business category.
Verify your business by phone, email, or postcard.

Google My Business is crucial for local SEO because it helps businesses appear in local search results and Google Maps.

Optimising your GMB profile increases your chances of showing up in the "Local Pack" (the top three business listings on Google’s search results), driving more traffic and leads from nearby customers.

You can verify your business on GMB in several ways:

Postcard: Google sends a postcard to your business address with a verification code, which you’ll enter into your GMB account.
Phone: Some businesses may receive a phone call or text with a verification code.
Email: Google may offer verification through email for some businesses.
Instant verification: If you’ve already verified your business with Google Search Console, instant verification might be available.

Any business that interacts with customers either in person or through service areas can use GMB. This includes:

Brick-and-mortar businesses (e.g., retail stores, restaurants, salons)
Service-area businesses (e.g., plumbers, electricians, delivery services)
Online businesses without a physical storefront can’t create a GMB listing unless they have a physical service area.

You should include:

Business name and address (or service area)
Phone number
Website link
Operating hours (including special hours)
Business category
Photos and videos of your business, products, or services
Attributes like “Wheelchair accessible” or “Free Wi-Fi”
A business description (up to 750 characters)

Google Ads is an online advertising platform developed by Google where businesses pay to display advertisements on Google’s search engine results pages (SERPs), YouTube, and partner websites.

It operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads.

Google Ads works by allowing advertisers to bid on specific keywords relevant to their business. When someone searches for those keywords, Google’s algorithm decides which ads to show based on factors like the bid amount, ad relevance, and quality score.

Ads can appear at the top or bottom of Google search results, on YouTube, or across Google's Display Network.

Google Ads offers several campaign types:

Search Ads: Text-based ads that appear in Google search results.
Display Ads: Image-based ads that appear on Google’s partner websites.
Shopping Ads: Product listings that appear in Google Shopping.
Video Ads: Ads that appear on YouTube.
App Campaigns: Ads to promote mobile app downloads.
Performance Max: AI-powered campaigns across all Google platforms for automated ad placements.

Google Ads works on a pay-per-click (PPC) model, so there’s no set cost. The amount you pay depends on:

The competitiveness of your industry and keywords
Your maximum bid (the amount you're willing to pay per click)
Your ad’s quality score The cost per click (CPC) can range from a few cents to several dollars, depending on the keyword.

Social media refers to online platforms and tools that allow users to create, share, and engage with content such as text, images, videos, and other media.

Common social media platforms include Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and YouTube. It is used for communication, networking, marketing, and building communities.

Social media is important for businesses because it helps:

Increase brand awareness
Engage with customers directly
Drive traffic to websites or online stores
Build communities around products or services
Gather customer feedback and insights
Increase sales through targeted advertising and promotions

The platforms you choose depend on your business type, audience, and goals:

Facebook: Great for reaching a broad audience, community building, and sharing content.
Instagram: Ideal for businesses with visual products or services (e.g., fashion, beauty, food).
LinkedIn: Best for B2B companies, networking, and professional content.
Twitter (X): Good for real-time updates, customer service, and engaging in conversations.
TikTok: Perfect for creative, short-form video content aimed at younger audiences.
YouTube: Essential for businesses creating long-form video content like tutorials or vlogs.

Social media marketing is the use of social media platforms to promote products, services, or content.

It involves creating posts, videos, stories, or ads to engage users, grow brand awareness, and drive business goals like increasing website traffic or sales.