Websites For Heating Engineers

Yes.

A professional website for your heating installer business is essential for your marketing strategy, your brand identity and building trust with your customers.

PLUS a website means customers can contact you to arrange a call-out or to make an enquiry.

The phone book or Yellow Pages no longer exist: people google the service they need. A website - a bespoke, well-designed, branded and informative website - allows you to be found. Help customers find your solar panel installation business with a shiny, new WigWag website!

Send us a message now to book a FREE consultation to discuss how we can help you.

They say you never get a second chance to make a first impression!

Heating Engineers need a website to attract customers and grow their business.

When your customers wants to have a boiler installed, they search online to find an engineer. You want your business to be easily found and to create a professional, trustworthy and expert impression.

With a well-designed website you can attract new customers, stand-out from competitors, explain the services you offer, provide easy ways for customers to contact you, develop your brand identity, and ultimately grow your heating installer business.

If you’re looking for a quote or need a discussion about where to start, get in touch with our team to book a FREE consultation slot.

A website for your heating installation business should do the following:

• Create a professional, trustworthy and expert identity for your business
• Explain the range of services you offer, whether those are domestic boiler installations, servicing and repairs or also alternative heat sources, such as heat pumps.
• Showcase your professional credentials and customer reviews
• Inform customers which local areas and locations your business covers
• Provide quick and easy ways for customers to contact you and generate leads
• Integrate either a new or existing CRM system to allow customers to make bookings and freeing up your administration time
• Facilitate online payments for hassle-free billing
• Rank well on Google and other search engines
• Look good whether viewed on a mobile or a laptop

 
Ultimately, your heating engineer business website should generate leads by providing all of the above!
 
WigWag has decades of experience working with small businesses and heating installers to grow and expand their business. Book a FREE consultation call with us and our experts will help you to decide the best direction to take for your business and your budget.

Stand out from the crowd!
Have you ever checked out your competitors’ websites? Have you noticed they all look a bit the same, using stock images and generic text?
...And how about your own website - is it engaging, professional and informative? Do potential customers in your area know your business’ name and logo? Have you got eye-catching and exciting van designs ? Do you have a cute or fun mascot ?

Be easily found!
Is your website’s content designed to return highly on search engines using SEO ? Do you have dedicated pages for the different services you offer? Is your website targeted at your local area?

Generate leads!
Is your website creating a good first impression for new customers? Have you got an email contact list of previous customers to run email campaigns ? Do you have a brochure to show customers? Have you got promotional postcards to market special offers? Do you run adverts in local publications? Are you running Google Ads?

WigWag can help with some or all of these strategies as suits your heating engineer business. We work in partnership with you over time to steadily develop and grow your business.

Brand Identity. You and your business are a brand. What does your heating installer business stand for? And are you communicating that to your customers? Create a professional, trustworthy and expert identity for your business with a bespoke and custom-built website designed especially for you.

Details about Services. Your website should make clear the variety of services you offer. Do you install only gas boilers or also oil and LPG? Do you also offer plumbing services such as installing radiators or even underfloor heating? Different customers want different things! And a well-designed and well-structured website will effectively illustrate and explain the range of services you offer.

Professional Reputation. Showcase your professional credentials and customer reviews as well as reinforcing your professional presence with a website that truly represents you and where your business is based.

Check out websites we have designed for other tradespeople to market their businesses.

Firstly - there is no magic bullet. When generating leads, we need to think like a customer.
 

Some customers use Google to search for heating installers so a bespoke website which has been optimised using SEO can boost leads as you rank higher in search results.

• Is your website easily found on Google?  - Are you using Google My Business effectively?

And once they’ve found you…

• Is your website visually appealing?
• Does your website clearly explain the services you offer and the areas you serve?
• Does your website make it easy for customers to contact you or book a job?

Some customers head to social media and look to engage with local companies.
Do you have social media accounts for your business?

• Do you have relevant blog posts with tips or advice?
• Do you showcase your work and create a good first impression?
• Does your business look professional - with tailored social media graphics - while also personable - with perhaps mascots or team illustrations of your team?

Some customers check local print newspapers and magazines for listings and adverts

• Do you promote your business with local advertising?
• Do you want to run a promotion or special offer?

Some customers rely on recommendations from family or friends when choosing an engineer.

• Do you have a business card you leave with satisfied customers they could pass on to a friend?

Some customers pick up the phone and make a call to speak with an installer directly. This can be particularly true of older customers that feel less confident making bookings online.

• Do you have a business phone system?
• Can your customers still reach you if you’re out on the road?
• Can customers leave a message if they ring out of hours?
• Are your calls recorded to support quality customer service?

Some customers go with local companies they recognise from seeing your van around the area or local signage.

• Do your vans make it clear you install solar panels and the different services you provide?
• Do you have signs outside any business premises or to advertise locally?