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At WigWag, we specialise in SEO services for plumbers, heating engineers, electricians, and other trades across the UK. If your customers aren’t finding you on Google, they’re calling your competitors. Let’s change that.
SEO (Search Engine Optimisation) is the process of getting your website to show up higher on Google when people search for services like yours. So if someone types in “plumber near me” or “local electrician,” good SEO helps make sure your business appears, ideally on the first page.
Think of Google like a huge phone book. SEO puts your business near the top so more people see it, click through, and give you a call.
Your website might look great, but without SEO, it’s hard for customers to find you. With the right SEO in place, you can start getting more local enquiries without paying for ads or relying on platforms like Checkatrade or Rated People.
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"We have been very busy with bookings three weeks in advance and have been getting successful leads from Google... We went from 15 boiler installations all year to 5 installs a month!"
"I've got a customer who had a quote from five different companies and he chose my company just because he said he was really impressed with the website. He said, 'I can trust you because your website looks very professional.' My my van looks very professional, my Google business page looks very professional, also my five star reviews. So eventually all together it makes a big difference."
"We would not hesitate to recommend WigWag to any business looking for a reliable, talented, and innovative creative partner."
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Be found easily
On-page SEO means making sure each page on your website is set up to be found easily by search engines like Google, and to give your visitors a great experience. Here’s what we focus on:
All of this helps your site rank higher in search results and keeps visitors engaged when they land on your page.
What They Are and How We Use Them
Keywords are the words and phrases people type into search engines when looking for something. We find the best keywords for your business, the ones your customers are actually searching for.
We then naturally include these keywords in your website content, page titles, and headings so search engines know what your site is about. This helps your pages show up when potential customers are looking for your products or services.
It’s not about stuffing in as many keywords as possible, it’s about using the right ones in the right places to attract the right audience.
Helping Customers Find You Nearby
Local SEO is all about making sure people in your area can find your business online. If someone searches for a service “near me” or in your city, we want your business to show up.
We do this by optimising your Google Business Profile, making sure your name, address, and phone number are consistent across the web, and adding location-specific keywords to your site. We also help you get listed in local directories.
This makes it easier for nearby customers to discover you, whether they’re searching on Google, Maps, or voice search and brings more foot traffic and local leads to your business.
Stand Out in Local Search
Your Google Business Profile (formerly Google My Business) is often the first thing people see when they search for your business or services nearby. We make sure it’s fully set up and optimised to attract attention.
This includes updating your contact details, business hours, photos, services, and adding a strong business description with relevant keywords. We also help you collect and manage customer reviews to build trust and improve visibility.
A well-optimised profile helps you show up in Google Maps and local search results, making it easier for customers to find and choose your business.
Boost Visibility and Build Trust
Blog posts are a great way to keep your website active, share your expertise, and improve your search rankings. We create well-written, SEO-friendly blog content that answers common questions your customers have and includes relevant keywords.
Each post helps drive more traffic to your site by targeting specific topics people are searching for. Plus, regularly publishing useful content builds trust with your audience and shows search engines that your website is active and reliable.
It’s not just writing for the sake of it, it’s about creating valuable content that helps your business get found and stay top-of-mind.
Get Clear Insights & Real Results
We don’t just do the work, we show you how it’s paying off. Each month, you’ll receive an easy-to-understand report that highlights your website’s performance, including traffic, keyword rankings, and leads.
We use tools like Google Analytics and Search Console to track what’s working and where we can improve. You’ll see how your SEO is growing over time, what content is attracting visitors, and how people are finding your site.
Our goal is to keep you in the loop and make sure your investment in SEO is delivering real, measurable results.
We have put some frequently asked questions together which will hopefully provide you with the answers you are looking for
We operate across the whole of the UK, including Northern Ireland.
WigWag is not exclusively committed to working with any single customer for SEO (Search Engine Optimisation).
We focus on areas based on population size and our current customer distribution to achieve the best results.
SEO (Search Engine Optimisation) helps your website show up in Google and other search engines when people search for products or services you offer. It brings more visitors to your site—and more potential customers—without paying for ads.
On-page Search Engine Optimisation focuses on improving each page of your website. This includes optimising your content, using the right keywords, writing effective page titles and descriptions (metadata), and organising content with proper headings so it’s easy to read and understand.
Local Search Engine Optimisation helps your business get found by people in your area. We optimise your site and online listings with local keywords, set up your Google Business Profile, and make sure your contact details are consistent across the web. This helps you appear in local searches and on Google Maps.
Your Google Business Profile is often the first thing people see when they search for your business. We make sure it’s fully optimised with up-to-date info, photos, services, and reviews so you stand out in local search results and build trust with new customers.
Each month, we show you a clear report showing how your website is performing—things like website traffic, keyword rankings, and leads. You’ll see what’s working and where we’re making progress, so you always know your Search Engine Optimisation is delivering results.
Search Engine Optimisation is a long-term strategy, and while some improvements can happen within the first few months, it usually takes 3–6 months to see strong, consistent results. We focus on steady, sustainable growth that builds your online presence over time.
The difference between website SEO and Google Ads is that SEO focuses on improving your website’s organic visibility on Google over time without paying for clicks. SEO is a long-term strategy that helps build authority and achieve natural rankings, and any content added to a website remains there permanently.
In contrast, Google Ads is a paid advertising solution that can generate immediate traffic and results. However, once the ads are stopped, the traffic and visibility usually stop as well.
Using SEO and Google Ads together can help strengthen your online presence and improve lead generation.
