WigWag Case studyJHP's Website, Branding & SEO TransformationCase Study How a new website and SEO strategy helped Edinburgh based JHP Services boost their boiler installations.JHP ServicesHow a new website transformed the online presence of Edinburgh based heating and renewables specialists, JHP ServicesJHP Services approached us looking to strengthen their digital footprint through refreshed branding and a modern, user friendly website. Through our collaboration, they now have a professional online platform that reflects their expertise, values and the community they serve across Edinburgh and the surrounding areas.New Website DesignNew WebsiteSince launching their new WigWag designed website, JHP Services have noticed a real difference in how customers engage with them. The bespoke Edinburgh illustrations instantly connect the business with its local community, while the modern design builds trust and credibility. The refreshed branding has boosted online visibility, helping more homeowners discover their services.Customers now find it easier to request quotes and learn about JHP’s expertise, leading to stronger conversion rates. Overall, the partnership with WigWag has given JHP Services a professional identity that sets them apart from competitors and supports their growth as Worcester Bosch Accredited Installers.Check it outJHP's SEO Experience JHP Services have been on WigWag’s Premium SEO plan, which gives their website a continuous edge in local search rankings. By adding dedicated service pages and targeting key areas across Edinburgh, we’ve helped JHP build a stronger digital footprint that converts. The results speak for themselves, customers are now finding JHP not just through Google, but even via AI tools like ChatGPT, with one caller saying they discovered the business through a search there.This kind of visibility is exactly what our SEO strategy is designed to deliver: consistent leads, local relevance, and long-term growth.Want more leads?Don't Just Take Our Word For It...What Alexandra at JHP had to say about us."We had 3 new boiler installations in one week, making us quite busy since starting SEO with WigWag.""A customer called us, and when we asked where they found us, they told us they had found us by searching on ChatGPT."Grow your businessHome Care Plans JHP wanted a way to encourage repeat customers and create more reliable year-round revenue. We helped them showcase their Care Plans on the website with clear tiers and simple benefits, making it easy for visitors to see the value of ongoing support. The new Care Plan section has strengthened JHP’s service offering, boosted customer trust and given them a practical way to grow long-term relationships.Explore PlansTrueQuote TrueQuote simplified quoting for North Somerset Heating, making it faster and easier to provide accurate estimates. The system keeps everything organised, from creating quotes to sending them to customers, helping the team save time and reduce errors while giving clients a smooth, professional experience.Find Out MoreTeam IllustrationsWe designed custom illustrations of each member of the JHP Services team, highlighting their friendly, approachable nature and bringing a personal touch to their brand. This adds character and makes the company feel even more connected to their customers.Custom Mascot DesignsVan DesignIllustrated VanWe collaborated with JHP Services to create striking illustrations for their van, capturing the brand’s personality while adding dynamic, eye-catching visuals. At WigWag, we believe that thoughtfully designed van graphics can become a seamless and powerful marketing tool for any business!Van DesignFollowing the creation of graphics for North Somerset's website, we developed an exclusive van design that harmonised with North Somerset's branding. The design showcased vibrant colours and captivating custom illustrations, aiming to achieve a visually striking and impactful appearance that would grab the attention of potential customers seeking professional heating services.Eye-catching VansAs a Worcester Bosch partner, we provide outstanding branding to plumbing and heating engineers across the UK.Print WorkPost CardsWe created bespoke postcards for JHP Services, highlighting their wide range of heating, plumbing, and renewable energy services. Each design clearly directs customers on how to get in touch, whether via their website or phone, paired with our high-quality visuals.View DesignsA4 FolderWe created custom A4 presentation folders for JHP Services, giving their customers a stylish and practical way to keep all important heating, plumbing, and renewable energy documents safe and organised.Alexandra at JHP | "The folders have just arrived, and they are amazing! Thank you so much for all your help with these! Can't wait to start handing them out!"Need Folders?As a Worcester Bosch partner, we provide outstanding branding to plumbing and heating engineers across the UK.Logo DesignNew Standout LogoWhile developing the website, we recommended a refreshed logo to align with JHP Services modern branding. We created multiple logo concepts, collaborated closely with the team, and refined the designs based on their feedback until the perfect logo was achieved.Seasonal Themed SlidersJHP wanted to keep their website feeling fresh and relevant throughout the year, so we introduced seasonal themed sliders that highlight key services at the right time. These rotating visuals help draw attention to seasonal needs like winter boiler checks, while also giving the site a more engaging and up to date look.The addition of these sliders has improved user engagement and helped JHP promote timely offers and services more effectively.Feeling Festive?Want to boost your branding?See how we can elevate your business' brand!Check out JHP Services' website to discover more of what we can create!www.jhpservices.co.uk Boiler installers Get a quoteCall the team on: 0115 824 5600 See our 5 Star Google reviewsRelated Case Studies Deeside Heating PDF Gas & Heating Services Harbour Heating The Heating Network Matt Grange
