What size should my postcard be?

The most common and cost-effective postcard size is A6 (105mm x 148mm)—small enough for letterboxes, but big enough to include your message. For more impact, you could go for A5 or even a custom size, depending on your campaign goals.

What should I include on my postcard design?

A good postcard design for trades should include: -Your business name and logo -A short, clear message or offer -Contact details (phone, website, email) -Accreditation logos (e.g., Gas Safe, NICEIC) -A call to action (e.g., “Call now for a free quote”) Optionally, add a QR code linking to your website or reviews.

How many postcards should I print?

It depends on how many homes or businesses you want to reach. A small run of 50–100 is perfect for targeting a few local streets. Larger campaigns might need 500+ postcards. We can help you work out what’s right for your budget and goals.

Do I need to be a designer to create a postcard?

Not at all! At WigWag, we offer full postcard design services tailored to tradespeople. You give us the info—your logo, services, and any offers—and we’ll take care of the design and layout to make sure it looks professional and gets results.

How should I distribute my postcards?

Most tradespeople either: -Hand-deliver postcards while working in a local area -Post them to a targeted list of customers -Include them with invoices, quotes, or thank-you notes The key is being consistent and targeting areas where you already work or want more jobs.

Will postcard marketing actually help my business?

Yes—when done right. A clear, trustworthy postcard design can bring in new leads, remind old customers to get in touch, and help you win more local work. It’s affordable, easy to track with the right tools (like unique phone numbers or QR codes), and builds long-term brand awareness in your community.

How Smart Postcard Design Helps Tradespeople Win More Work

A Practical Guide to Using Postcard Design to Grow Your Business

If you’re an electrician, plumber, heating engineer, or any tradesperson looking to get more local work, postcard design could be your secret weapon.

In today’s world of busy inboxes and short attention spans, printed postcards offer something refreshingly simple—and highly effective. At WigWag, we work with trades all over the UK to create postcard designs that grab attention and drive action.

Here’s why postcard design is such a powerful tool for tradespeople—and how you can use it to grow your business.

Local Visibility That Lasts

When you invest in a good postcard design, you’re putting your business directly into the hands of potential customers. Unlike online ads that disappear in seconds, postcards are physical, they get picked up, read, and often stuck to fridges or noticeboards.

Whether you’re dropping them off on a street where you’ve just done a job or targeting specific postcodes, a clear and professional postcard design helps people remember your name when they need a reliable local expert.

More Jobs in the Same Area

Finished a boiler install or a kitchen refit? Use postcard design to let the neighbours know you’re working locally. People feel more comfortable hiring someone who’s already trusted nearby, and a postcard is a perfect way to introduce yourself.

Tip: Keep a stack of postcards in the van so you can pop them through letterboxes while you’re already in the area.

Promote Offers with Confidence

Got a seasonal deal or service offer? Don’t just post it on social media and hope it gets seen. With the right postcard design, you can create a high-impact offer that lands directly in the homes of people who need your services.

Here are some great postcard ideas for trades:

“Book a boiler service this winter and get 10% off”
“Outdoor tap installations – Now booking for summer”
“Need a reliable electrician? We’re working in your area!”

Make sure your postcard design includes a clear call to action—phone number, email, or even a QR code.

Easy to Track with the Right Strategy

Think print can’t be measured? Think again. Add a unique code, QR link, or trackable URL to your postcard, and you’ll know exactly how many people respond.

This helps you understand what works and makes it easy to tweak your strategy for even better results next time.

They Build Brand Trust

Receiving something physical from a business can feel more personal and trustworthy. It shows you’ve put thought and effort into reaching out—not just firing off another email.

A well-crafted postcard design reinforces your credibility. One simple way to boost trust? Include your trade accreditations and certifications on the card. Logos from organisations like NICEIC, Gas Safe Register, or CIPHE tell customers you’re qualified, compliant, and take your work seriously. To build even more trust you can highlight your number of reviews or leave a QR code to try and build up some more reviews.

Don’t forget your contact details either. Make it easy for people to reach out by clearly displaying your:

Phone number
Website
Email address
Social media handles
QR code (for quick online bookings or reviews)

Want to stand out in your industry? Use postcard design not just for promotion, but as a tool to show that you’re a genuine, professional business customers can rely on.

Ready to Try Postcard Design for Your Trade Business?

Whether you’re an electrician, plumber, heating engineer, or any kind of tradesperson, a well-designed postcard can help you get more local work, stay top of mind, and build stronger customer relationships.

At WigWag, we make it easy. We can help with: