How JHP Services Grew Their Business with SEO

When it comes to being found online, having a good website is just the start. JHP Services, a trusted heating and boiler installation company, learned this after working with WigWag on their SEO. Since then, they’ve seen results that go beyond just more clicks – they’ve seen real customers finding them when they need their services.

What JHP Services Had to Say

Alexandra from JHP Services shared some of their experience:

“We had 3 new boiler installations in one week, making us quite busy since starting SEO with WigWag.”

“A customer called us, and when we asked where they found us, they told us they had found us by searching on ChatGPT.”

These experiences show how SEO can make a difference for local service businesses. So, what does that actually involve, and how does it work?

Read more about JHP Services on their case study here!

Local SEO: Helping Customers Find You Nearby

Local SEO is all about making sure your business appears when people search for services in your area. For example, if someone searches for “boiler installation near me” or “heating engineers in [town]”, local SEO helps make sure your business shows up at the top.

For JHP Services, We worked on optimising their website for these local searches. This included:

• Refining local keywords
• Updating their Google Business Profile to be accurate and complete
• Structuring content so search engines could easily understand what they offer

The result? When someone in the area needs a new boiler or a repair, JHP Services is much more likely to be the first name they see.

Making Your Website Easy to Understand

SEO isn’t just about keywords. It’s also about making your website clear and helpful for visitors. We worked with JHP Services to improve:

• Page titles and headings
• Meta descriptions for search engines
• Content that is clear, easy to read, and informative

Every page on JHP’s site now highlights the services they offer, like boiler installations, servicing, and repairs. This not only helps search engines understand what the business does but also helps potential customers quickly find the information they need.

Monthly Reports That Make Sense

Another part of the SEO process is understanding how well it’s working. WigWag provides monthly reports that go beyond just numbers. They explain:

• Which pages are performing best
• How visitors are finding the site
• Where there are opportunities for improvement

For JHP Services, these reports have been useful in seeing which parts of their website are attracting attention, which search terms lead to calls and bookings, and where small tweaks could make a big difference.

Being Found Through ChatGPT

An interesting development for JHP Services was a customer mentioning they had found the business via ChatGPT. This highlights how search is evolving. By structuring content to be helpful and clear, businesses can appear in new types of searches, including AI-assisted results.

Real Impact on Everyday Work

Since starting SEO with WigWag, JHP Services has noticed tangible benefits, including:

• More calls from potential customers
• More booked installations
• Increased visibility in their local area

It’s a reminder that SEO is not just about online rankings, it’s about helping real people find the services they need.

A Friendly Reminder About SEO

If there’s one takeaway from JHP Services’ experience, it’s that SEO works best when it’s focused, consistent, and genuinely helpful. By improving local search visibility, making websites easy to navigate, and providing clear information, businesses can connect with customers when it matters most.

SEO isn’t a magic switch, but small, ongoing improvements can make a big difference. And as JHP Services SEO shows, when it’s done well, it can lead to more bookings, happy customers, and a website that actually works for your business.

Get in touch with some of our SEO experts today to talk about what you want out of SEO and how we can help achieve that