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At WigWag, we help plumbers, heating engineers, electricians, and other trades across the UK get noticed on Google. A well-optimised Google Business Profile can boost your visibility, attract local customers, and increase calls and enquiries. Let’s make sure your profile stands out for all the right reasons.
A Google Business Profile is a free listing that helps your business appear in Google Search and on Google Maps. It includes key details such as your business name, services, location, and reviews — everything potential customers need to get in touch.
Think of it as your online business card. A complete and verified Google Business Profile increases your chances of appearing in local searches and helps build trust with people looking for your services.
Even if you have a great website, without an optimised profile, you might be missing out on local visibility and valuable leads. Keeping it active and up to date helps you stay ahead of competitors.
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Your Google Business Profile is one of the most powerful tools for local visibility. For plumbers, heating engineers, or electricians, a complete and optimised profile helps you appear in Google Maps and the local 3-pack listings when customers search nearby.
Search engines prioritise businesses with accurate information, fresh updates, and positive reviews. An active Google Business Profile can help you gain more clicks, calls, and directions straight from search results.
We’ll check your current setup, suggest improvements, and show you how to make your profile attract more customers in your area.
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"We have been very busy with bookings three weeks in advance and have been getting successful leads from Google... We went from 15 boiler installations all year to 5 installs a month!"
"I've got a customer who had a quote from five different companies and he chose my company just because he said he was really impressed with the website. He said, 'I can trust you because your website looks very professional.' My my van looks very professional, my Google business page looks very professional, also my five star reviews. So eventually all together it makes a big difference."
"We would not hesitate to recommend Wigwag to any business looking for a reliable, talented, and innovative creative partner."
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*Excludes finance & care/service plan pages.**Case studies provided on request (counts towards monthly service hours).*** Animated sliders within allocated hours (typically 4 within a year
We have put some frequently asked questions together which will hopefully provide you with the answers you are looking for regarding SEO.
A Google Business Profile is a free tool that lets your business appear in Google Search and on Google Maps, showing key details like services, hours, and reviews.
It helps local customers find you quickly and gives your business credibility through reviews, photos, and verified information.
Add accurate details, use relevant categories, upload photos, collect reviews, and post regular updates to improve visibility and engagement.
Yes. An optimised profile increases your chances of appearing in local searches and on Google Maps, leading to more calls and enquiries.
You should review and update your profile regularly, ideally once a month, to keep your information current and maintain strong local rankings.
Absolutely. We’ll optimise your listing, manage updates, and help you attract more customers directly from Google Search and Maps.
